The platform is rolling out a fresh option that enables them to cut down on the volume of AI-created videos appearing in their timelines. This initiative comes as the platform revealed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global rollout. This advancement comes amid a surge in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.
Our research shows that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to provide users the option to increase or decrease of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
The service announced that there are presently 1.3bn videos on its app labeled as artificially created. Overall, over 100 million videos are submitted to the platform every day, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI content they see by using the content preference option in the app and selecting “AI-generated content”. Further subjects that currently be modified under the tool encompass politics, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines require users to identify “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth add an AI-generated watermark to content created with its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is intended to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
The platform is also establishing a $2 million educational fund for specialists and organizations to develop informative material about using AI responsibly. This project will support non-profit groups focused on training coding and technology.
Content Safety Approach
TikTok has defended its content review process, amid debate over intentions to lay off hundreds of review team members in Britain. The company is set to reduce hundreds of positions in its trust and safety department in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by staff. The company announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
